/
Your selections:
Virtual strategic positioning to create social presence: reporting on the use of a telepresence robot
- James, Melanie, Wise, Deborah, Van Langenhove, Luk
Emergent strategy
- James, Melanie
Strategic readiness
A WIL and a way: integrating authentic learning experiences to develop work-ready communication students
- Fulton, Janet, Scott, Paul, James, Melanie, Sandner, Judith
Autoethnography: the story of 'doing a MOOC' or knowing 'the beast' from within
Power and the passion: a positioning analysis of the electricity privatisation debate in the 2015 NSW state election
- Sengul, Kurt, James, Melanie
Talking back: reflecting on feminism, public relations and research
- Fitch, Kate, James, Melanie, Motion, Judy
Would you like popcorn with that download? A uses and gratifications study into the motivations of legal and illegal film consumption
- Henkel, Leah, James, Melanie, Croce, Nic
Situating a new voice in public relations: the application of positioning theory to research and practice
Positioning theory and strategic communication: a new approach to public relations research and practice
Not everyone's aboard the online public relations train: the use (and non-use) of social media by public relations practitioners
- Robson, Prue, James, Melanie
Positioning a price on carbon: applying a proposed hybrid method of positioning discourse analysis for public relations
- Wise, Deborah, James, Melanie
The Social Mood Reader - mapping citizen engagement in public relations using the semantic web and supercomputing
- Balnaves, Mark, Cassin, Andrea, James, Melanie
Autoethnography: the story of applying a conceptual framework for intentional positioning to public relations practice
The HPV school vaccination program: a discourse analysis of information provided to parents
A provisional conceptual framework for intentional positioning in public relations
Ready, aim, fire: key messages in public relations campaigns
The strategic construction of intended meaning in Australian public relations campaigns through the use of key messaging and positioning techniques
Trialling PR2.0: an exploratory study of the non-capital city practitioner's social media use
Are you sure you would like to clear your session, including search history and login status?